Challenge

A Maze of Obstacles

The global e-commerce industry, valued at over $8 trillion, has revolutionized trade but remains constrained by significant barriers that limit its accessibility and efficiency for many users.

Key Challenges

High Fees and Costs

• Traditional e-commerce platforms impose high listing, transaction, and service fees on sellers. These costs, often exceeding 15%, significantly reduce profit margins and deter small businesses from entering the market.

Centralized Control

• Centralized marketplaces retain complete control over listings, policies, and user data. Sellers face risks of arbitrary policy changes, account suspensions, or unfair competition from platform-owned stores.

Lack of Privacy

• Buyers and sellers must share extensive personal and financial information to participate, creating vulnerabilities for data breaches and identity theft.

Geographical and Regulatory Barriers

• Cross-border transactions are often hindered by complex regulations, currency conversion fees, and limited payment options. This restricts global trade and leaves entire markets underserved.

Opaque Systems

• Reviews, ratings, and transaction records on centralized platforms are often manipulated or unverifiable, leading to trust issues between buyers and sellers.

Crypto Adoption Challenges

• While cryptocurrencies offer faster, more secure payments, existing e-commerce platforms lack integration for digital currencies, leaving the growing crypto audience underserved.

Why These Challenges Matter

These barriers disproportionately affect small businesses, independent sellers, and crypto-native users. They also limit the adoption of decentralized solutions that could offer more equitable opportunities in global trade.

Addressing these challenges is indispensable for creating a more equitable, secure, and efficient e-commerce environment that benefits all participants.